Attracting visitors from India
Tourism is doing well in Bulgaria – already this year visitor numbers are 5% up on 2012. Now a new market has become the focus of promotional efforts: India.
An Indian TV crew has been in Sofia, Plovdiv and on the Black Sea coast creating a film to promote Bulgaria as a tourist destination for their home market.
According to Standart News: “Despite the economic crisis and the devaluation of the Indian rupee, the Indian (overseas travel) market is the second fastest growing after China.”