Bulgaria investment campaign
As part of its campaign to attract inward investment, InvestBulgaria has launched an impressive global advertising campaign promoting Bulgaria's advantages.
The approach is to use ‘infographics’ like the one above.
“The campaign builds on simple, however not well known facts about the benefits and the incentives that the country offers to investors.”
These have appeared in the Financial Times, Wall Street Journal, the Economist, Bloomberg BusinessWeek, CNN, CNBC and Bloomberg TV.